PRODUCED BY: Riverfront Media (the political arm of Greer Margolis Mitchell Burns and Shrum Devine & Donilon)
INITIAL LOCATION: Iowa (later Wisconsin)
INITIAL MEDIA BUY: N/A
Unlike most other Kerry advertisements, this spot is devoted entirely to denouncing President Bush, offering little in the way of the senator's policy positions. The commercial suggests that Bush is out of touch with the American people, having pushed policies that boost the wealthy, polluters, oil companies and business leaders.