INITIAL LOCATION: 17 states: Maine, Michigan, Pennsylvania, Iowa, New Mexico, Oregon, Wisconsin, Florida, Minnesota, Missouri, New Hampshire, Nevada, West Virginia, Arizona, Arkansas, Washington and Ohio
INITIAL MEDIA BUY: N/A
This commercial shows Kerry speaking directly to the camera. In perhaps an effort to retort GOP claims that his message is muddled, the four-term senator begins by insisting that, if elected, he would set "a few clear national priorities." He then outlines two of his main campaign themes -- "jobs and health care" -- and vows "to defend this country."