PRODUCED BY: Shrum Devine & Donilon and Squier Knapp Dunn
INITIAL LOCATION: North Carolina, battleground states, national cable
INITIAL MEDIA BUY: Part of $18 million buy
"Three Minutes" airs in John Edwards' home state of North Carolina one week after John Kerry and Edwards are officially running mates. The ad features Edwards speaking at an Ohio rally shortly after the ticket announcement. Edwards describes his new running mate as "a leader" who has "courage, determination, and he would never leave any American behind."