INITIAL LOCATION: National cable during the Olympics and ClubCom, the TV network that broadcasts to health clubs.
INITIAL MEDIA BUY: N/A
This commercial, which touches on democracy and freedom, played on national cable during Olympics and sports programming. It also aired in health clubs nationwide in the last two weeks of August as part of the campaign's effort to reach voters in new ways. The ads ran in full-size TV sets and personal screens at ClubCom's fitness club partners.