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The Candidates:
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Safer, Stronger

DATE: March 4, 2004

PAID FOR BY: Bush-Cheney '04

PRODUCED BY: Maverick Media

INITIAL LOCATION:Nationwide cable plus 16 states

INITIAL MEDIA BUY: $10 million

RUN: N/A

SUMMARY:
Using punctuated statements and powerful imagery, this spot details some of the challenges Bush faced in his first term. One part of the ad -- video showing firefighters pulling a flag-draped body from the World Trade Center rubble -- became the subject of intense debate, with some September 11 families taking offense to the use of such footage to promote a political candidacy.

Full Transcript | Play Video




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