INITIAL LOCATION: Nationwide cable and several key states
INITIAL MEDIA BUY: N/A
RUN: N/A
SUMMARY:
This commercial cites local and national print publications in an effort to paint Sen. John Kerry as a politician who lacks credibility because he takes ambiguous, even contradictory stands. The ad tries to define the four-term senator using words such as "waffle," "doublespeak," "unconvincing" and "liberal."
