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2,321 Respondents Updated: 2:06 p.m.

VOTE BY GENDER
BUSH
 KERRY NADER
TOTAL
2004
2000
2004
2004
Male (47%)
 52%
-2
 46% 1%
Female (53%)
 46%
+3
 53% 0%


VOTE BY RACE AND GENDER
BUSH
 KERRY NADER
TOTAL
2004
2000
2004
2004
White Men (43%)
 54%
n/a
 44% 1%
White Women (47%)
 49%
n/a
 50% 0%
Non-White Men (4%)
 30%
n/a
 67% *
Non-White Women (6%)
 21%
n/a
 78% 0%


VOTE BY RACE
BUSH
 KERRY NADER
TOTAL
2004
2000
2004
2004
White (90%)
 52%
+3
 47% 0%
African-American (5%)
 14%
n/a
 86% *
Latino (2%)
 47%
n/a
 51% 1%
Asian (1%)
 *
n/a
 * *
Other (2%)
 *
n/a
 * *


VOTE BY AGE
BUSH
 KERRY NADER
TOTAL
2004
2000
2004
2004
18-29 (20%)
 41%
-3
 57% 1%
30-44 (30%)
 56%
+3
 44% 0%
45-59 (29%)
 48%
+1
 51% 0%
60 and Older (21%)
 49%
+4
 51% 0%


VOTE BY AGE
BUSH
 KERRY NADER
TOTAL
2004
2000
2004
2004
18-64 (86%)
 50%
+2
 50% 1%
65 and Older (14%)
 46%
+0
 54% *


VOTE BY INCOME
BUSH
 KERRY NADER
TOTAL
2004
2000
2004
2004
Under $15,000 (10%)
 30%
n/a
 69% 1%
$15-30,000 (16%)
 46%
n/a
 53% 0%
$30-50,000 (25%)
 47%
n/a
 51% 1%
$50-75,000 (24%)
 52%
n/a
 48% 0%
$75-100,000 (12%)
 57%
n/a
 41% 0%
$100-150,000 (7%)
 52%
n/a
 47% 0%
$150-200,000 (2%)
 70%
n/a
 29% *
$200,000 or More (3%)
 70%
n/a
 30% *


VOTE BY INCOME
BUSH
 KERRY NADER
TOTAL
2004
2000
2004
2004
Less Than $50,000 (51%)
 44%
n/a
 55% 1%
$50,000 or More (49%)
 55%
n/a
 44% 0%


VOTE BY INCOME
BUSH
 KERRY NADER
TOTAL
2004
2000
2004
2004
Less Than $100,000 (87%)
 48%
n/a
 51% 1%
$100,000 or More (13%)
 60%
n/a
 40% 0%


ANYONE IN HOUSEHOLD IN A UNION?
BUSH
 KERRY NADER
TOTAL
2004
2000
2004
2004
Yes (28%)
 39%
n/a
 59% 0%
No (72%)
 53%
n/a
 46% 1%


ARE YOU A UNION MEMBER?
BUSH
 KERRY NADER
TOTAL
2004
2000
2004
2004
Yes (17%)
 37%
n/a
 62% 0%
No (83%)
 52%
n/a
 48% 0%


VOTE BY EDUCATION
BUSH
 KERRY NADER
TOTAL
2004
2000
2004
2004
No High School (5%)
 43%
n/a
 56% *
H.S. Graduate (25%)
 49%
+2
 50% 1%
Some College (34%)
 52%
+1
 47% 0%
College Graduate (22%)
 54%
+3
 45% 1%
Postgrad Study (14%)
 38%
-3
 61% 0%


VOTE BY EDUCATION
BUSH
 KERRY NADER
TOTAL
2004
2000
2004
2004
No College Degree (65%)
 50%
n/a
 49% 1%
College Graduate (35%)
 47%
n/a
 52% 0%


VOTE BY PARTY ID
BUSH
 KERRY NADER
TOTAL
2004
2000
2004
2004
Democrat (35%)
 7%
n/a
 93% 0%
Republican (38%)
 91%
n/a
 8% 0%
Independent (27%)
 45%
-4
 53% 1%


VOTE BY IDEOLOGY
BUSH
 KERRY NADER
TOTAL
2004
2000
2004
2004
Liberal (20%)
 12%
-3
 87% 1%
Moderate (49%)
 44%
+3
 56% 0%
Conservative (32%)
 82%
+1
 17% 1%


HAVE YOU EVER VOTED BEFORE?
BUSH
 KERRY NADER
TOTAL
2004
2000
2004
2004
No (10%)
 41%
n/a
 58% 0%
Yes (90%)
 50%
n/a
 49% 1%


HAVE YOU EVER SERVED IN THE MILITARY?
BUSH
 KERRY NADER
TOTAL
2004
2000
2004
2004
Yes (18%)
 50%
n/a
 48% 0%
No (82%)
 50%
n/a
 50% 1%


VOTE BY RELIGION
BUSH
 KERRY NADER
TOTAL
2004
2000
2004
2004
Protestant (50%)
 59%
+5
 40% 0%
Catholic (32%)
 48%
+1
 52% 0%
Jewish (1%)
 *
n/a
 * *
Other (7%)
 32%
n/a
 66% 2%
None (11%)
 26%
n/a
 74% 0%


ARE YOU A WHITE CONSERVATIVE PROTESTANT?
BUSH
 KERRY NADER
TOTAL
2004
2000
2004
2004
Yes (16%)
 91%
n/a
 8% 0%
No (84%)
 42%
n/a
 58% 1%


VOTE BY CHURCH ATTENDANCE
BUSH
 KERRY NADER
TOTAL
2004
2000
2004
2004
More Than Weekly (9%)
 66%
+7
 32% 1%
Weekly (27%)
 59%
+4
 41% 0%
Monthly (15%)
 54%
+10
 46% 0%
A Few Times a Year (31%)
 44%
+0
 55% 1%
Never (15%)
 31%
+2
 67% 1%


VOTE BY CHURCH ATTENDANCE
BUSH
 KERRY NADER
TOTAL
2004
2000
2004
2004
Weekly (35%)
 60%
n/a
 39% 0%
Occasionally (46%)
 47%
n/a
 52% 0%
Never (15%)
 31%
n/a
 67% 1%


VOTE BY RELIGION AND ATTENDANCE
BUSH
 KERRY NADER
TOTAL
2004
2000
2004
2004
Protestant/Weekly (12%)
 68%
n/a
 31% 1%
Prot./Less Often (14%)
 51%
n/a
 48% *
Catholic/Weekly (13%)
 53%
n/a
 47% 0%
Catholic/Less Often (18%)
 44%
n/a
 55% 0%
All Others (39%)
 45%
n/a
 54% 1%


ARE YOU MARRIED?
BUSH
 KERRY NADER
TOTAL
2004
2000
2004
2004
Yes (61%)
 55%
+3
 44% 0%
No (39%)
 40%
+0
 59% 1%


WHEN DID YOU DECIDE WHO TO VOTE FOR?
BUSH
 KERRY NADER
TOTAL
2004
2000
2004
2004
Today (6%)
 38%
n/a
 58% 2%
Last Three Days (4%)
 42%
n/a
 56% 2%
Last Week (2%)
 *
n/a
 * *
Last Month (11%)
 45%
n/a
 54% 0%
Before That (77%)
 51%
n/a
 49% 0%


WHEN DID YOU DECIDE WHO TO VOTE FOR?
BUSH
 KERRY NADER
TOTAL
2004
2000
2004
2004
Today/Last 3 Days (10%)
 39%
n/a
 57% 2%
Earlier Than That (90%)
 50%
n/a
 49% 0%


WHEN DID YOU DECIDE WHO TO VOTE FOR?
BUSH
 KERRY NADER
TOTAL
2004
2000
2004
2004
Within the Last Week (12%)
 40%
n/a
 56% 3%
Earlier Than That (88%)
 50%
n/a
 49% 0%


YOUR VOTE FOR PRESIDENT WAS MOSTLY...
BUSH
 KERRY NADER
TOTAL
2004
2000
2004
2004
For Your Candidate (68%)
 58%
n/a
 41% 0%
Against His Opponent (28%)
 28%
n/a
 71% 1%


STATE ECONOMY
BUSH
 KERRY NADER
TOTAL
2004
2000
2004
2004
Excellent (3%)
 68%
n/a
 32% *
Good (50%)
 70%
n/a
 29% 0%
Not So Good (37%)
 28%
n/a
 71% 1%
Poor (8%)
 10%
n/a
 89% 0%


HOW BUSH IS HANDLING HIS JOB
BUSH
 KERRY NADER
TOTAL
2004
2000
2004
2004
Strongly Approve (31%)
 92%
n/a
 8% 0%
Somewhat Approve (23%)
 84%
n/a
 14% 1%
Somewhat Disapprove (12%)
 14%
n/a
 84% 1%
Strongly Disapprove (34%)
 0%
n/a
 99% 0%


HOW BUSH IS HANDLING HIS JOB
BUSH
 KERRY NADER
TOTAL
2004
2000
2004
2004
Approve (54%)
 89%
n/a
 10% 1%
Disapprove (46%)
 4%
n/a
 95% 0%


MOST IMPORTANT ISSUE
BUSH
 KERRY NADER
TOTAL
2004
2000
2004
2004
Taxes (8%)
 62%
n/a
 38% *
Education (4%)
 41%
n/a
 59% *
Iraq (18%)
 22%
n/a
 77% 0%
Terrorism (19%)
 82%
n/a
 18% 0%
Economy/Jobs (19%)
 15%
n/a
 84% 1%
Moral Values (21%)
 82%
n/a
 16% 0%
Health Care (6%)
 14%
n/a
 86% 0%


MOST IMPORTANT QUALITY
BUSH
 KERRY NADER
TOTAL
2004
2000
2004
2004
Cares About People (10%)
 27%
n/a
 72% 1%
Religious Faith (9%)
 97%
n/a
 3% *
Honest/Trustworthy (11%)
 72%
n/a
 27% 1%
Strong Leader (22%)
 87%
n/a
 13% 0%
Intelligent (8%)
 4%
n/a
 96% 1%
Will Bring Change (26%)
 2%
n/a
 97% 0%
Clear Stand on Issue (11%)
 78%
n/a
 19% 1%


COMPARED TO FOUR YEARS AGO, U.S. IS...
BUSH
 KERRY NADER
TOTAL
2004
2000
2004
2004
Safer From Terrorism (56%)
 77%
n/a
 22% 0%
Less Safe (42%)
 12%
n/a
 87% 1%


DECISION TO GO TO WAR IN IRAQ
BUSH
 KERRY NADER
TOTAL
2004
2000
2004
2004
Strongly Approve (28%)
 95%
n/a
 5% *
Somewhat Approve (26%)
 70%
n/a
 28% 1%
Somewhat Disapprove (16%)
 22%
n/a
 77% 1%
Strongly Disapprove (29%)
 3%
n/a
 96% 1%


DECISION TO GO TO WAR IN IRAQ
BUSH
 KERRY NADER
TOTAL
2004
2000
2004
2004
Approve (53%)
 83%
n/a
 16% 0%
Disapprove (44%)
 10%
n/a
 89% 1%


HOW THINGS ARE GOING FOR U.S. IN IRAQ
BUSH
 KERRY NADER
TOTAL
2004
2000
2004
2004
Very Well (9%)
 94%
n/a
 6% *
Somewhat Well (37%)
 90%
n/a
 10% 0%
Somewhat Badly (23%)
 30%
n/a
 68% 1%
Very Badly (30%)
 3%
n/a
 96% 0%


HOW ARE THINGS GOING FOR U.S. IN IRAQ?
BUSH
 KERRY NADER
TOTAL
2004
2000
2004
2004
Well (44%)
 91%
n/a
 9% 0%
Badly (52%)
 15%
n/a
 84% 1%


TRUST KERRY TO HANDLE THE ECONOMY?
BUSH
 KERRY NADER
TOTAL
2004
2000
2004
2004
Yes (47%)
 13%
n/a
 87% 0%
No (49%)
 83%
n/a
 16% 1%


TRUST BUSH TO HANDLE THE ECONOMY?
BUSH
 KERRY NADER
TOTAL
2004
2000
2004
2004
Yes (48%)
 90%
n/a
 10% 0%
No (52%)
 10%
n/a
 89% 1%


FAMILY'S FINANCIAL SITUATION
BUSH
 KERRY NADER
TOTAL
2004
2000
2004
2004
Better (32%)
 79%
+42
 20% 1%
Worse (30%)
 18%
-43
 81% 1%
Same (38%)
 51%
-9
 49% 0%


TRUST KERRY TO HANDLE TERRORISM?
BUSH
 KERRY NADER
TOTAL
2004
2000
2004
2004
Yes (42%)
 9%
n/a
 91% *
No (54%)
 80%
n/a
 18% 1%


TRUST BUSH TO HANDLE TERRORISM?
BUSH
 KERRY NADER
TOTAL
2004
2000
2004
2004
Yes (56%)
 81%
n/a
 18% 0%
No (40%)
 5%
n/a
 94% 1%


VOTE BY SIZE OF COMMUNITY
BUSH
 KERRY NADER
TOTAL
2004
2000
2004
2004
Big Cities (7%)
 19%
n/a
 80% 0%
Smaller Cities (19%)
 45%
n/a
 54% 0%
Suburbs (39%)
 52%
n/a
 47% 1%
Small Towns (9%)
 52%
n/a
 47% 1%
Rural (26%)
 55%
n/a
 45% 0%


VOTE BY SIZE OF COMMUNITY
BUSH
 KERRY NADER
TOTAL
2004
2000
2004
2004
Urban (26%)
 38%
+7
 61% 0%
Suburban (39%)
 52%
+0
 47% 1%
Rural (35%)
 54%
+1
 45% 0%


VOTE BY REGION
BUSH
 KERRY NADER
TOTAL
2004
2000
2004
2004
Milwaukee (16%)
 36%
n/a
 63% 0%
Milwaukee Area (19%)
 65%
n/a
 34% 0%
Southern Wisc. (25%)
 42%
n/a
 57% 1%
Northeastern Wisc. (17%)
 55%
n/a
 45% *
Northwestern Wisc. (23%)
 49%
n/a
 50% 1%


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NOTE
• Key: n/a = not available; * Represents a statistically insignificant number of respondents
• Exit polls are a survey of selected voters taken soon after they leave their voting place. Pollsters use this sample information, collected from a small percentage of voters, to track and project how all voters or specific segments of the voters sided on a particular race or ballot measure.
• All Times Eastern Standard
• CNN will broadcast a projected winner only after an extensive review of data from a number of sources. Details about CNN's projection process
* The poll closing countdown clock runs off the time on your computer. Your computer may not exactly match the official poll closing clock. To ensure a closer match, try synchronizing your clock to a network time server. Technical help and advice
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