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2004 Election Season 
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U.S. PRESIDENT / NEW JERSEY / EXIT POLL

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1,520 Respondents Updated: 2:04 p.m.

VOTE BY GENDER
BUSH
 KERRY NADER
TOTAL
2004
2000
2004
2004
Male (46%)
 50%
+3
 49% 0%
Female (54%)
 43%
+8
 56% 1%


VOTE BY RACE AND GENDER
BUSH
 KERRY NADER
TOTAL
2004
2000
2004
2004
White Men (33%)
 56%
n/a
 43% 0%
White Women (38%)
 51%
n/a
 48% 1%
Non-White Men (14%)
 35%
n/a
 65% 0%
Non-White Women (16%)
 26%
n/a
 73% 1%


VOTE BY RACE
BUSH
 KERRY NADER
TOTAL
2004
2000
2004
2004
White (70%)
 54%
+9
 46% 1%
African-American (14%)
 17%
+6
 82% 1%
Latino (10%)
 43%
+8
 56% 1%
Asian (4%)
 41%
n/a
 59% 1%
Other (1%)
 *
n/a
 * *


VOTE BY AGE
BUSH
 KERRY NADER
TOTAL
2004
2000
2004
2004
18-29 (17%)
 35%
-5
 64% 1%
30-44 (31%)
 50%
+12
 49% 1%
45-59 (29%)
 51%
+10
 48% 0%
60 and Older (23%)
 44%
+2
 56% 0%


VOTE BY AGE
BUSH
 KERRY NADER
TOTAL
2004
2000
2004
2004
18-64 (85%)
 46%
+6
 53% 1%
65 and Older (15%)
 46%
+8
 54% 0%


VOTE BY INCOME
BUSH
 KERRY NADER
TOTAL
2004
2000
2004
2004
Under $15,000 (5%)
 36%
n/a
 63% 0%
$15-30,000 (10%)
 42%
n/a
 57% 1%
$30-50,000 (18%)
 43%
n/a
 57% 0%
$50-75,000 (23%)
 50%
n/a
 49% 1%
$75-100,000 (16%)
 46%
n/a
 54% *
$100-150,000 (16%)
 49%
n/a
 49% 1%
$150-200,000 (6%)
 43%
n/a
 57% 0%
$200,000 or More (6%)
 51%
n/a
 48% 0%


VOTE BY INCOME
BUSH
 KERRY NADER
TOTAL
2004
2000
2004
2004
Less Than $50,000 (33%)
 41%
n/a
 58% 0%
$50,000 or More (67%)
 48%
n/a
 51% 1%


VOTE BY INCOME
BUSH
 KERRY NADER
TOTAL
2004
2000
2004
2004
Less Than $100,000 (72%)
 45%
n/a
 54% 1%
$100,000 or More (28%)
 48%
n/a
 51% 1%


ANYONE IN HOUSEHOLD IN A UNION?
BUSH
 KERRY NADER
TOTAL
2004
2000
2004
2004
Yes (34%)
 43%
n/a
 56% 1%
No (66%)
 47%
n/a
 52% 1%


ARE YOU A UNION MEMBER?
BUSH
 KERRY NADER
TOTAL
2004
2000
2004
2004
Yes (20%)
 39%
n/a
 60% 1%
No (80%)
 47%
n/a
 52% 1%


VOTE BY EDUCATION
BUSH
 KERRY NADER
TOTAL
2004
2000
2004
2004
No High School (3%)
 *
n/a
 * *
H.S. Graduate (17%)
 50%
+9
 50% *
Some College (28%)
 47%
+4
 52% 0%
College Graduate (29%)
 44%
+2
 55% 1%
Postgrad Study (23%)
 43%
+9
 56% 1%


VOTE BY EDUCATION
BUSH
 KERRY NADER
TOTAL
2004
2000
2004
2004
No College Degree (48%)
 48%
n/a
 51% 0%
College Graduate (52%)
 43%
n/a
 55% 1%


VOTE BY PARTY ID
BUSH
 KERRY NADER
TOTAL
2004
2000
2004
2004
Democrat (39%)
 10%
+3
 90% 0%
Republican (31%)
 92%
+6
 8% 0%
Independent (30%)
 44%
+5
 54% 2%


VOTE BY IDEOLOGY
BUSH
 KERRY NADER
TOTAL
2004
2000
2004
2004
Liberal (25%)
 14%
+3
 85% 1%
Moderate (52%)
 46%
+7
 52% 1%
Conservative (23%)
 80%
+5
 19% 0%


HAVE YOU EVER VOTED BEFORE?
BUSH
 KERRY NADER
TOTAL
2004
2000
2004
2004
No (13%)
 36%
n/a
 63% 1%
Yes (87%)
 47%
n/a
 52% 1%


VOTE BY RELIGION
BUSH
 KERRY NADER
TOTAL
2004
2000
2004
2004
Protestant (35%)
 47%
+3
 52% 1%
Catholic (44%)
 58%
+7
 41% 1%
Jewish (7%)
 24%
+8
 75% 0%
Other (7%)
 17%
-7
 81% 1%
None (8%)
 23%
n/a
 75% 1%


ARE YOU A WHITE CONSERVATIVE PROTESTANT?
BUSH
 KERRY NADER
TOTAL
2004
2000
2004
2004
Yes (6%)
 89%
n/a
 11% *
No (94%)
 43%
n/a
 56% 1%


ARE YOU MARRIED?
BUSH
 KERRY NADER
TOTAL
2004
2000
2004
2004
Yes (59%)
 51%
n/a
 48% 1%
No (41%)
 39%
n/a
 60% 1%


WHEN DID YOU DECIDE WHO TO VOTE FOR?
BUSH
 KERRY NADER
TOTAL
2004
2000
2004
2004
Today (7%)
 48%
n/a
 50% 2%
Last Three Days (4%)
 61%
n/a
 38% 1%
Last Week (3%)
 *
n/a
 * *
Last Month (11%)
 41%
n/a
 59% 1%
Before That (75%)
 46%
n/a
 53% 0%


WHEN DID YOU DECIDE WHO TO VOTE FOR?
BUSH
 KERRY NADER
TOTAL
2004
2000
2004
2004
Today/Last 3 Days (10%)
 52%
n/a
 46% 1%
Earlier Than That (90%)
 45%
n/a
 54% 1%


WHEN DID YOU DECIDE WHO TO VOTE FOR?
BUSH
 KERRY NADER
TOTAL
2004
2000
2004
2004
Within the Last Week (13%)
 51%
n/a
 47% 2%
Earlier Than That (87%)
 45%
n/a
 54% 0%


YOUR VOTE FOR PRESIDENT WAS MOSTLY...
BUSH
 KERRY NADER
TOTAL
2004
2000
2004
2004
For Your Candidate (63%)
 57%
n/a
 42% 1%
Against His Opponent (32%)
 26%
n/a
 73% 1%


STATE ECONOMY
BUSH
 KERRY NADER
TOTAL
2004
2000
2004
2004
Excellent (6%)
 86%
n/a
 14% *
Good (52%)
 56%
n/a
 43% 0%
Not So Good (35%)
 26%
n/a
 72% 2%
Poor (6%)
 19%
n/a
 80% 1%


WORRIED ABOUT TERRORISM
BUSH
 KERRY NADER
TOTAL
2004
2000
2004
2004
Very Worried (28%)
 44%
n/a
 55% 1%
Somewhat Worried (47%)
 48%
n/a
 51% 0%
Not Too Worried (19%)
 43%
n/a
 55% 1%
Not At All Worried (4%)
 31%
n/a
 67% 2%


WORRIED ABOUT TERRORISM?
BUSH
 KERRY NADER
TOTAL
2004
2000
2004
2004
Yes (75%)
 47%
n/a
 53% 1%
No (23%)
 41%
n/a
 57% 1%


HOW BUSH IS HANDLING HIS JOB
BUSH
 KERRY NADER
TOTAL
2004
2000
2004
2004
Strongly Approve (27%)
 96%
n/a
 4% *
Somewhat Approve (20%)
 85%
n/a
 14% 0%
Somewhat Disapprove (14%)
 16%
n/a
 82% 1%
Strongly Disapprove (37%)
 1%
n/a
 98% 1%


HOW BUSH IS HANDLING HIS JOB
BUSH
 KERRY NADER
TOTAL
2004
2000
2004
2004
Approve (47%)
 91%
n/a
 8% 0%
Disapprove (52%)
 5%
n/a
 94% 1%


MOST IMPORTANT ISSUE
BUSH
 KERRY NADER
TOTAL
2004
2000
2004
2004
Taxes (5%)
 69%
n/a
 29% 2%
Education (4%)
 41%
n/a
 59% 1%
Iraq (19%)
 15%
n/a
 84% 1%
Terrorism (25%)
 84%
n/a
 16% 0%
Economy/Jobs (19%)
 20%
n/a
 79% 1%
Moral Values (13%)
 62%
n/a
 36% 1%
Health Care (6%)
 21%
n/a
 77% 1%


MOST IMPORTANT QUALITY
BUSH
 KERRY NADER
TOTAL
2004
2000
2004
2004
Cares About People (9%)
 34%
n/a
 65% 1%
Religious Faith (5%)
 96%
n/a
 4% *
Honest/Trustworthy (9%)
 61%
n/a
 38% 1%
Strong Leader (19%)
 87%
n/a
 13% *
Intelligent (10%)
 8%
n/a
 92% 0%
Will Bring Change (28%)
 5%
n/a
 94% 1%
Clear Stand on Issue (12%)
 76%
n/a
 22% 1%


COMPARED TO FOUR YEARS AGO, U.S. IS...
BUSH
 KERRY NADER
TOTAL
2004
2000
2004
2004
Safer From Terrorism (50%)
 75%
n/a
 25% 0%
Less Safe (47%)
 16%
n/a
 82% 1%


MCGREEVEY SHOULD HAVE...
BUSH
 KERRY NADER
TOTAL
2004