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2004 Election Season 
MAIN PAGE PRESIDENT SENATE HOUSE GOVERNOR BALLOT MEASURES

U.S. PRESIDENT / MISSOURI / EXIT POLL


2,264 Respondents Updated: 2:06 p.m.

VOTE BY GENDER
BUSH
KERRY
TOTAL
2004
2000
2004
Male (47%)
52%
-2
47%
Female (53%)
54%
+7
45%


VOTE BY RACE AND GENDER
BUSH
KERRY
TOTAL
2004
2000
2004
White Men (42%)
55%
n/a
44%
White Women (47%)
59%
n/a
40%
Non-White Men (5%)
21%
n/a
78%
Non-White Women (6%)
13%
n/a
85%


VOTE BY RACE
BUSH
KERRY
TOTAL
2004
2000
2004
White (89%)
57%
+2
42%
African-American (8%)
10%
-4
90%
Latino (1%)
*
n/a
*
Asian (0%)
*
n/a
*
Other (1%)
*
n/a
*


VOTE BY AGE
BUSH
KERRY
TOTAL
2004
2000
2004
18-29 (20%)
48%
+0
51%
30-44 (29%)
56%
+3
43%
45-59 (32%)
53%
+6
46%
60 and Older (19%)
52%
-2
47%


VOTE BY AGE
BUSH
KERRY
TOTAL
2004
2000
2004
18-64 (89%)
53%
+2
46%
65 and Older (11%)
48%
-4
52%


VOTE BY INCOME
BUSH
KERRY
TOTAL
2004
2000
2004
Under $15,000 (8%)
49%
n/a
50%
$15-30,000 (17%)
44%
n/a
56%
$30-50,000 (23%)
49%
n/a
50%
$50-75,000 (24%)
56%
n/a
44%
$75-100,000 (14%)
61%
n/a
38%
$100-150,000 (8%)
61%
n/a
38%
$150-200,000 (3%)
53%
n/a
47%
$200,000 or More (2%)
*
n/a
*


VOTE BY INCOME
BUSH
KERRY
TOTAL
2004
2000
2004
Less Than $50,000 (48%)
47%
n/a
52%
$50,000 or More (52%)
58%
n/a
41%


VOTE BY INCOME
BUSH
KERRY
TOTAL
2004
2000
2004
Less Than $100,000 (87%)
52%
n/a
47%
$100,000 or More (13%)
59%
n/a
40%


ANYONE IN HOUSEHOLD IN A UNION?
BUSH
KERRY
TOTAL
2004
2000
2004
Yes (26%)
40%
n/a
59%
No (74%)
58%
n/a
42%


ARE YOU A UNION MEMBER?
BUSH
KERRY
TOTAL
2004
2000
2004
Yes (14%)
36%
n/a
63%
No (86%)
56%
n/a
43%


VOTE BY EDUCATION
BUSH
KERRY
TOTAL
2004
2000
2004
No High School (5%)
49%
n/a
51%
H.S. Graduate (25%)
51%
n/a
48%
Some College (34%)
51%
n/a
48%
College Graduate (22%)
61%
+7
38%
Postgrad Study (14%)
50%
+3
49%


VOTE BY EDUCATION
BUSH
KERRY
TOTAL
2004
2000
2004
No College Degree (64%)
51%
n/a
48%
College Graduate (36%)
57%
n/a
43%


VOTE BY PARTY ID
BUSH
KERRY
TOTAL
2004
2000
2004
Democrat (35%)
11%
+3
89%
Republican (36%)
95%
+4
5%
Independent (29%)
52%
-3
46%


VOTE BY IDEOLOGY
BUSH
KERRY
TOTAL
2004
2000
2004
Liberal (19%)
13%
n/a
87%
Moderate (45%)
46%
+1
54%
Conservative (36%)
83%
+2
16%


HAVE YOU EVER VOTED BEFORE?
BUSH
KERRY
TOTAL
2004
2000
2004
No (11%)
41%
n/a
58%
Yes (89%)
55%
n/a
44%


VOTE BY RELIGION
BUSH
KERRY
TOTAL
2004
2000
2004
Protestant (60%)
63%
+9
36%
Catholic (22%)
50%
-5
49%
Jewish (2%)
*
n/a
*
Other (6%)
29%
n/a
69%
None (9%)
26%
-11
72%


ARE YOU A WHITE CONSERVATIVE PROTESTANT?
BUSH
KERRY
TOTAL
2004
2000
2004
Yes (23%)
90%
n/a
9%
No (77%)
42%
n/a
57%


WHITE EVANGELICAL/BORN-AGAIN?
BUSH
KERRY
TOTAL
2004
2000
2004
Yes (35%)
75%
n/a
24%
No (65%)
41%
n/a
58%


ARE YOU MARRIED?
BUSH
KERRY
TOTAL
2004
2000
2004
Yes (63%)
59%
+5
40%
No (37%)
42%
n/a
57%


WHEN DID YOU DECIDE WHO TO VOTE FOR?
BUSH
KERRY
TOTAL
2004
2000
2004
Today (6%)
41%
n/a
56%
Last Three Days (3%)
45%
n/a
55%
Last Week (2%)
*
n/a
*
Last Month (10%)
46%
n/a
54%
Before That (79%)
55%
n/a
44%


WHEN DID YOU DECIDE WHO TO VOTE FOR?
BUSH
KERRY
TOTAL
2004
2000
2004
Today/Last 3 Days (9%)
42%
n/a
56%
Earlier Than That (91%)
54%
n/a
45%


WHEN DID YOU DECIDE WHO TO VOTE FOR?
BUSH
KERRY
TOTAL
2004
2000
2004
Within the Last Week (11%)
42%
n/a
55%
Earlier Than That (89%)
54%
n/a
45%


YOUR VOTE FOR PRESIDENT WAS MOSTLY...
BUSH
KERRY
TOTAL
2004
2000
2004
For Your Candidate (70%)
62%
n/a
37%
Against His Opponent (28%)
30%
n/a
69%


STATE ECONOMY
BUSH
KERRY
TOTAL
2004
2000
2004
Excellent (3%)
83%
n/a
17%
Good (51%)
74%
n/a
25%
Not So Good (37%)
30%
n/a
69%
Poor (8%)
14%
n/a
86%


HOW BUSH IS HANDLING HIS JOB
BUSH
KERRY
TOTAL
2004
2000
2004
Strongly Approve (32%)
99%
n/a
1%
Somewhat Approve (22%)
88%
n/a
12%
Somewhat Disapprove (14%)
12%
n/a
85%
Strongly Disapprove (31%)
1%
n/a
98%


HOW BUSH IS HANDLING HIS JOB
BUSH
KERRY
TOTAL
2004
2000
2004
Approve (54%)
94%
n/a
5%
Disapprove (46%)
5%
n/a
94%


MOST IMPORTANT ISSUE
BUSH
KERRY
TOTAL
2004
2000
2004
Taxes (4%)
68%
n/a
30%
Education (4%)
40%
n/a
58%
Iraq (17%)
25%
n/a
74%
Terrorism (18%)
87%
n/a
13%
Economy/Jobs (23%)
21%
n/a
78%
Moral Values (24%)
86%
n/a
12%
Health Care (4%)
16%
n/a
82%


MOST IMPORTANT QUALITY
BUSH
KERRY
TOTAL
2004
2000
2004
Cares About People (9%)
36%
n/a
63%
Religious Faith (10%)
96%
n/a
3%
Honest/Trustworthy (11%)
77%
n/a
20%
Strong Leader (19%)
88%
n/a
12%
Intelligent (7%)
3%
n/a
97%
Will Bring Change (25%)
3%
n/a
96%
Clear Stand on Issue (14%)
83%
n/a
16%


COMPARED TO FOUR YEARS AGO, U.S. IS...
BUSH
KERRY
TOTAL
2004
2000
2004
Safer From Terrorism (57%)
80%
n/a
19%
Less Safe (39%)
15%
n/a
84%


MOST IMPORTANT ISSUE IN GOVERNOR'S RACE
BUSH
KERRY
TOTAL
2004
2000
2004
Health Care (11%)
37%
n/a
63%
Gun Control (7%)
72%
n/a
26%
Same-Sex Marriage (8%)
87%
n/a
13%
Taxes (8%)
68%
n/a
32%
Abortion (8%)
87%
n/a
12%
Economy/Jobs (35%)
39%
n/a
61%
Education (13%)
45%
n/a
54%


DECISION TO GO TO WAR IN IRAQ
BUSH
KERRY
TOTAL
2004
2000
2004
Strongly Approve (30%)
96%
n/a
4%
Somewhat Approve (25%)
76%
n/a
23%
Somewhat Disapprove (17%)
24%
n/a
76%
Strongly Disapprove (27%)
5%
n/a
94%


DECISION TO GO TO WAR IN IRAQ
BUSH
KERRY
TOTAL
2004
2000
2004
Approve (54%)
87%
n/a
13%
Disapprove (43%)
12%
n/a
87%


HOW THINGS ARE GOING FOR U.S. IN IRAQ
BUSH
KERRY
TOTAL
2004
2000
2004
Very Well (10%)
97%
n/a
3%
Somewhat Well (36%)
92%
n/a
8%
Somewhat Badly (25%)
32%
n/a
66%
Very Badly (28%)
5%
n/a
95%


HOW ARE THINGS GOING FOR U.S. IN IRAQ?
BUSH
KERRY
TOTAL
2004
2000
2004
Well (46%)
93%
n/a
7%
Badly (51%)
18%
n/a
81%


TRUST KERRY TO HANDLE THE ECONOMY?
BUSH
KERRY
TOTAL
2004
2000
2004
Yes (45%)
13%
n/a
87%
No (52%)
88%
n/a
10%


TRUST BUSH TO HANDLE THE ECONOMY?
BUSH
KERRY
TOTAL
2004
2000
2004
Yes (52%)
92%
n/a
8%
No (48%)
12%
n/a
87%


FAMILY'S FINANCIAL SITUATION
BUSH
KERRY
TOTAL
2004
2000
2004
Better (34%)
86%
+52
13%
Worse (30%)
18%
-48
81%
Same (36%)
53%
-16
47%


TRUST KERRY TO HANDLE TERRORISM?
BUSH
KERRY
TOTAL
2004
2000
2004
Yes (39%)
8%
n/a
92%
No (56%)
85%
n/a
14%


TRUST BUSH TO HANDLE TERRORISM?
BUSH
KERRY
TOTAL
2004
2000
2004
Yes (58%)
83%
n/a
17%
No (37%)
7%
n/a
92%


VOTE BY SIZE OF COMMUNITY
BUSH
KERRY
TOTAL
2004
2000
2004
Big Cities (-)
*
n/a
*
Smaller Cities (16%)
30%
n/a
69%
Suburbs (51%)
52%
n/a
48%
Small Towns (8%)
75%
n/a
25%
Rural (25%)
63%
n/a
36%


VOTE BY SIZE OF COMMUNITY
BUSH
KERRY
TOTAL
2004
2000
2004
Urban (16%)
30%
-10
69%
Suburban (51%)
52%
+1
48%
Rural (33%)
66%
+6
33%


VOTE BY REGION
BUSH
KERRY
TOTAL
2004
2000
2004
St. Louis (6%)
15%
n/a
84%
St. Louis Suburbs (32%)
49%
n/a
51%
Kansas City Area (20%)
48%
n/a
52%
Southwest Missouri (19%)
68%
n/a
31%
North/Southeast Mo. (24%)
60%
n/a
39%


VOTE FOR U.S. SENATE
BUSH
KERRY
TOTAL
2004
2000
2004
Democrat (43%)
12%
n/a
88%
Republican (56%)
85%
n/a
14%


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NOTE
• Key: n/a = not available; * Represents a statistically insignificant number of respondents
• Exit polls are a survey of selected voters taken soon after they leave their voting place. Pollsters use this sample information, collected from a small percentage of voters, to track and project how all voters or specific segments of the voters sided on a particular race or ballot measure.
• All Times Eastern Standard
• CNN will broadcast a projected winner only after an extensive review of data from a number of sources. Details about CNN's projection process
* The poll closing countdown clock runs off the time on your computer. Your computer may not exactly match the official poll closing clock. To ensure a closer match, try synchronizing your clock to a network time server. Technical help and advice
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