Available to over 50 million cable and satellite
households in Europe, the Middle East and Africa,
and in 1 million hotel rooms, CNN text is the
revolutionary new service that complements CNN's
unsurpassed 24-hour television coverage with
text-delivered content powered by CNN.com,
available instantly at the press of a button on
viewers' remote control.
The only text service designed specifically for
the high-income international viewer, CNN text
provides a continuous information annex to CNN's
television service. Viewers are prompted to switch
to text for additional headlines and context during
news broadcasts, and directed to specific areas
of CNN text for data-intensive content like stock
updates and currency rates, weather, travel,
and business services.
An integral part of the CNN News Group,
CNN text benefits from the speed and scope of CNN's
unsurpassed news-gathering resources, ranging
from 3,500 news-gathering staff, 22 satellites,
36 news bureaus, and 800 broadcast affiliates.
The web operation at the heart of CNN text's
content generation is staffed round-the-clock by
350 journalists and digital technicians, who update
CNN's web and text sites anywhere from 90 to
120 times a day. The result is a text service ideal
for reaching at least 1.5 million high - income,
business-oriented individuals every week,
in a targeted and cost-effective manner.