The Screening Room Blog
Thursday, September 25, 2008
Pacino poster in painful ad pairing

(LONDON, England) -- Ad planners take meticulous care picking the sites for their glossies, making sure that their artwork reaches the right people, at the right time, in the right place.

But sometimes, one slips through the net.

Reports of a blogger's photograph apparently showing the unfortunate placement of a poster for the Pacino/De Niro comeback vehicle, “Righteous Kill,” at Stockwell underground station in London, England have made people wince. The inappropriate juxtaposition might not be immediately apparent – until you see the movie’s tagline:

“There’s nothing wrong with a little shooting as long as the right people get shot”

For those in the know, it’s a painful pairing: Stockwell station was the site where unarmed Brazilian electrician Jean Charles de Menezes was shot dead by police, who mistook him for a suicide bomber. The shooting led to the Metropolitan Police’s prosecution under health and safety law.

The offending posters appear to have been quickly removed. But, as London newspaper The Guardian comments, “Suddenly that tagline starts looking a little less funny.”

Have you seen any other inappropriately placed posters or unfortunate juxtpositions? Let us know below.

-- From CNN's Linnie Rawlinson

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