Tuesday, June 5, 2007
Organics: middle-class drug of choice?
I have this friend called Lee (not her real name) who’s little eyes glow like Christmas lights each week when the organic vegetable box arrives.

Lunches will be cancelled, plans forestalled, life itself put on hold while she waits for the vegetable box man to knock on her door.

Later there will be breathless emails: “In the vegetable box this week were leeks and strawberries and bananas!”

The next week it may be carrots, apples or dewberries. It's all organic with the little particles of pesticide free soil still clinging lovingly to the skins.

The beauty of the box, says Lee, is the surprise element. The contents change each week depending on the season and availability of produce.

I have long mocked Lee and her vegetable box. Organic foods, I argued, were the drug of choice for the health conscious middle classes. And just like drugs they sucked away all your money leaving you nothing to show for it but a mouldering compost heap and memories.

But the Project: Life health kick has forced me to reconsider my negative view of vegetable boxes. Maybe if I ate organic vegetables all week I would feel better.

I even went so far as to look up one company on-line. At £10 per week per small box, I’m not sure if its good value. Also what if I don’t eat at home that week? I’ll have a filthy steaming compost heap of whole vegetables and no fond memories of eating them (the vegetables that is, not the compost heap.)

Have any readers had positive experiences or otherwise with vegetable box schemes or are they just marketing hype?

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I completely agree. At the end of the day, organic veges are just smaller, dirtier versions of the real thing.
It's also an excuse for English farmers (who are already highly subsidised) to charge a few extra quid for their unwashed produce.
I love my organic veggie box too. It's nice that they are delivered to my door and are mostly pretty fresh and good quality (occasionally amazing!).

But what I value about it most is that someone else chooses some vegetables for me. I find deciding what to cook very tedious and if part of the decision has been made by the box people then life is slightly easier.
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Welcome to the diary of a reluctant exerciser. Having previously shunned fitness regimes in favour of bacon sandwiches, Brigid Delaney vows to finally shape up, get fit and eat more healthily. Over the next three months read how she gets on in a brave new world of gyms, exercise classes and no bacon sandwiches.
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