Inside the Middle East - Blog
March 6, 2008
Want To Gain Loads Of Weight?

Our Alphonso Van Marsh sent in this photo of a billboard in Cairo. The clinic advertising its services here offers plastic surgery and weight loss programs. It makes sense in Arabic, but in English, it may be a hard sell.
Who said it makes sense in Arabic? It makes no sense in any language. It is as stupid as ads from all over the world which pop-up on the computer and tell you: You are the visitor # 1,000,000 and you won a bla bla bla...
Editor's note: the point of the post is to point out that the words "before" and "after" were inverted in English and Arabic. This is not a judgement on the validity of clinic's claims.
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Welcome to the Inside the Middle East blog. Our reporters, producers, cameramen and editors will regularly add to this with colorful behind-the-scene stories. This page is about how we put the show together -- from on-location shoots to the editing room -- as well as for anecdotes and stories that don't always make it into our finished on-air product.
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