Greg D’Alba is executive vice president and chief operating officer of CNN Advertising Sales. In this capacity, he oversees all domestic ad sales, marketing strategies and business operations for the CNN portfolio of news networks and businesses, including CNN/U.S., CNN Headline News, CNN Airport Network and CNN.com. D’Alba also oversees all direct response business for Turner Broadcasting Sales, including Entertainment, News, Sports, NBA Digital and Kids/Young Adults linear and digital properties.
D’Alba oversees a division that consistently ranks among the top news ad sales units in the media marketplace. Prior to being named EVP/COO in June 2003, D’Alba served as executive vice president of the division, working on a variety of news sales efforts, while being primarily responsible for CNN Headline News ad sales. He was also responsible for product management of CNNfn.
An industry veteran, who has enjoyed more than a 20-year career at the uppermost levels of network television sales, D’Alba joined TBSI in 1986 as an account executive and has held ascending positions through his career at CNN. He was promoted to vice president and sales manager of CNN Sales in 1989, and was named senior vice president in 1996.
With a rapidly expanding marketplace and advertisers seeking to enhance the value of their brands and messages across emerging technologies, D’Alba initiated a redesign of the division that has positioned CNN Ad Sales in the forefront. The division is comprised of three teams devoted to television, new media and integration. The creation of the CNN Integration Group, in particular, sets the division apart from its peers as a diverse collection of seasoned marketers and brand specialists dedicated to providing opportunities and solutions for advertisers through the development of customized marketing partnerships. The group, working with the CNN television and new media ad sales teams, focuses solely on working with advertisers to enhance their messages within the CNN brand. D’Alba was named one of the top industry figures comprising the annual CableFax 100 roster two years in a row. His team is consistently ranked as the top television news sales unit by The Jack Myers Report. D’Alba sits on the Board of Directors of the Interactive Advertising Bureau (IAB), having recently accepted the nomination to share his expertise on the proliferation of media platforms and the emerging value of reach in a multimedia marketplace. He is also on the Board of Directors of the Ghetto Film School in the South Bronx, which strives to connect disadvantaged high school students who are interested in filmmaking with the entertainment and media communities and provides college scholarships. In addition, he recently pioneered the Turner Diversity Fellowship program with Syracuse University’s Newhouse School of Communications, providing scholarships to students in their masters program. D’Alba earned a degree in communications at the University of Buffalo, where he serves as an advisory board member for the University of Buffalo’s School of Communication. D’Alba delivered the commencement address to the graduating class of 2005.
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