ad info

TIME Asia Home
Current Issue
Magazine Archive
Asia Buzz
Travel Watch
Web Features
  Photo Essays

Subscribe to TIME
Customer Services
About Us
Write to TIME Asia
TIME Canada
TIME Europe
TIME Pacific
TIME Digital
Latest CNN News

Young China
Olympics 2000
On The Road

  east asia
  southeast asia
  south asia
  central asia

Other News
From TIME Asia

Culture on Demand: Black is Beautiful
The American Express black card is the ultimate status symbol

Asia Buzz: Should the Net Be Free?
Web heads want it all -- for nothing

JAPAN: Failed Revolution
Prime Minister Yoshiro Mori clings to power as dissidents in his party finally decide not to back a no-confidence motion

Cover: Endgame?
After Florida's controversial ballot recount, Bush holds a 537-vote lead in the state, which could give him the election

TIME Digest

TIME Asia Services
Subscribe to TIME! Get up to 3 MONTHS FREE!

Bookmark TIME
TIME Media Kit
Recent awards

TIME Asia Asiaweek Asia Now TIME Asia story

TIME 100: AUGUST 23-30, 1999 VOL. 154 NO. 7/8

Instant Success


In a century of explosive innovation and elaborate gadgetry, Momofuku Ando made his fortune from a more humble discovery. But the Japanese instant-noodle inventor's skillful mix of flour, oil and a little salt and MSG has redefined the way the world eats.

m o r e
Daisuke Inoue: Karaoke King
His simple invention has helped millions find their voice

Ando's original Chicken Ramen, cooked up in his backyard after months of trial and error, has spawned multiple variations: in India masala is the flavor of choice, Italians like theirs with tomato, and the chili voltage reaches alarming levels in Thailand and South Korea. All told, 43 billion servings of the inexpensive snack are consumed each year worldwide. When Ando's packaged pasta was introduced 41 years ago, it was dismissed as an impractical luxury item. At 10¢ a pack, the dehydrated meal cost six times as much as a fresh, steaming bowl served up in a neighborhood noodle joint. But the novelty of the insta-meal quickly drove sales upward. Dozens of competitors joined Ando's Nissin Food Products Co. in the ramen battle. Today in China alone there are more than 2,000 instant-noodle manufacturers. Indonesia boasts more than 50 domestic brands. And while instant noodles have stayed well under a dollar a pack, a restaurant bowl of ramen in Tokyo now costs $8. Ando, it seems, invented the inflation-proof food. Now if only the 89-year-old can figure out a way to perform the same feat with sushi.

The Most Influential Asians of the Century

Asians of the Century
A cavalcade of towering individuals and a newly awakened populace

Why Adam Smith Would Love Asia
Asia has been the proving ground for global capitalism

Ending Silence
Asian women are celebrating hard-won triumphs

Embrace the wisdom of democracy and capitalism

t h e  l i s t

Ho Chi Minh
Pol Pot
Issey Miyake
Daisuke Inoue
Rabindranath Tagore
Sun Yat-sen
Mohandas Gandhi
Mao Zedong
Lee Kuan Yew
Deng Xiaoping
Corazon Aquino
Park Chung Hee
Eiji Toyoda
King Rama
Akira Kurosawa
Dalai Lama
Akio Morita

This edition's table of contents



U.S. secretary of state says China should be 'tolerant'

Philippine government denies Estrada's claim to presidency

Faith, madness, magic mix at sacred Hindu festival

Land mine explosion kills 11 Sri Lankan soldiers

Japan claims StarLink found in U.S. corn sample

Thai party announces first coalition partner


COVER: President Joseph Estrada gives in to the chanting crowds on the streets of Manila and agrees to make room for his Vice President

THAILAND: Twin teenage warriors turn themselves in to Bangkok officials

CHINA: Despite official vilification, hip Chinese dig Lamaist culture

PHOTO ESSAY: Estrada Calls Snap Election

WEB-ONLY INTERVIEW: Jimmy Lai on feeling lucky -- and why he's committed to the island state


COVER: The DoCoMo generation - Japan's leading mobile phone company goes global

Bandwidth Boom: Racing to wire - how underseas cable systems may yet fall short

TAIWAN: Party intrigues add to Chen Shui-bian's woes

JAPAN: Japan's ruling party crushes a rebel at a cost

SINGAPORE: Singaporeans need to have more babies. But success breeds selfishness

Launch CNN's Desktop Ticker and get the latest news, delivered right on your desktop!

Today on CNN

Back to the top   © 2000 Time Inc. All Rights Reserved.
Terms under which this service is provided to you.
Read our privacy guidelines.