ad info

 web features
 magazine archive
 customer service
  east asia
  southeast asia
  south asia
  central asia

Web-only Exclusives
November 30, 2000

From Our Correspondent: Hirohito and the War
A conversation with biographer Herbert Bix

From Our Correspondent: A Rough Road Ahead
Bad news for the Philippines - and some others

From Our Correspondent: Making Enemies
Indonesia needs friends. So why is it picking fights?

AsiaweekTimeAsia NowAsiaweek technology

FEBRUARY 25, 2000 VOL. 26 NO. 7

Business Buzz
Japan: Land of the Rising Internet Ad Spend

Cover Story: Show Me the Stock Options!
Armed with stock options and capital, recruiters are stalking rare high-tech talent

Business Buzz
Japan: Land of the rising Internet ad spend

Gripe, Gripe, Gripe
Asia's silent consumers get a chance to vent

Cellphone Headsets Go Truly Hands-Free
By mid-year Ericsson will debut a headset that uses radio waves to transmit signals wirelessly to and from a plug-in for your phone

New Medium, New Rules
China takes a hard line on Internet discourse

Cellphones That Know the Score
SK Telecom, one of Korea's largest mobile carriers, is joining up with Japan's NTT DoCoMo in an attempt to bring broadband Internet access to your cellphone

Assif Online: In Debt?
Just make yourself a dotcom

Asiaweek Technology Home

If Japanese are looking to the Internet to save their economy - and it might be their best hope according to some analysts - they've just been given some good news. Advertising on the Web more than doubled in Japan last year, even though growth in all other areas was spotty at best. Spending in 1999 on the production and placement of Internet advertising in Japan jumped 111% from the year before to $220 million, according to Dentsu. They should know - they're the country's top advertising agency. Not bad, considering that in 1996 only about $15 million went into Web ads. And it's even more impressive when you consider that, overall, the money spent on Japanese advertising in 1999 slumped 1.2%, after a 3.8% drop in 1998. The total figure started rising in the three months leading into December, generally echoing the buzz in the telecommunications and information industries. Dentsu said that the amount spent in the four major media - newspapers, magazines, radio and television - declined for the second straight year in 1999 but could increase 3% this year. Along with the continued growth of Internet advertising, expenditures on "new media" ads went up 4.2% in 1999 to $206 million, lifted by the proliferation of cable television and satellite broadcasting outlets. Dentsu forecasts Internet advertising spending to top $917 million in 2004 and double that by 2007 - which would pretty well match the amount currently going into radio advertising. Dentsu estimates there are about 20 million Internet users in Japan, although ACNielsen Japan and NetRatings Japan put the number of active surfers closer to 15 million. About 13% of the country's households have Internet access, on par with Taiwan (14%) and Hong Kong (16%). All those countries, though, lag far behind Australia, New Zealand, and Singapore (each with nearly 30% penetration). Still, in sheer numbers, Japan is second only to the U.S. in terms of people online. Dentsu says to expect about 27 million Japanese to be regularly accessing the Web by 2002.

Technology Home | Asiaweek Home


Quick Scroll: More stories and related stories
Asiaweek Newsmap: Get the week's leading news stories, by region, from Newsmap


U.S. secretary of state says China should be 'tolerant'

Philippine government denies Estrada's claim to presidency

Faith, madness, magic mix at sacred Hindu festival

Land mine explosion kills 11 Sri Lankan soldiers

Japan claims StarLink found in U.S. corn sample

Thai party announces first coalition partner


COVER: President Joseph Estrada gives in to the chanting crowds on the streets of Manila and agrees to make room for his Vice President

THAILAND: Twin teenage warriors turn themselves in to Bangkok officials

CHINA: Despite official vilification, hip Chinese dig Lamaist culture

PHOTO ESSAY: Estrada Calls Snap Election

WEB-ONLY INTERVIEW: Jimmy Lai on feeling lucky -- and why he's committed to the island state


COVER: The DoCoMo generation - Japan's leading mobile phone company goes global

Bandwidth Boom: Racing to wire - how underseas cable systems may yet fall short

TAIWAN: Party intrigues add to Chen Shui-bian's woes

JAPAN: Japan's ruling party crushes a rebel at a cost

SINGAPORE: Singaporeans need to have more babies. But success breeds selfishness

Launch CNN's Desktop Ticker and get the latest news, delivered right on your desktop!

Today on CNN

Back to the top   © 2000 Asiaweek. All Rights Reserved.
Terms under which this service is provided to you.
Read our privacy guidelines.