Bush poised to launch first TV commercial
October 21, 1999
Web posted at: 6:41 p.m. EDT (2241 GMT)
WASHINGTON (CNN) -- The presidential campaign of Texas Gov. George W. Bush will unleash its first television advertisements early next week, probably Monday night, in the key early contest states of Iowa and New Hampshire, sources close to the campaign told CNN.
The sources would not reveal the number of commercials to be released, but did describe them as 30-second, "issue-oriented" spots. While the first commercials of many candidates are biographical, Bush advisers said his high visibility eliminates the need for a straight biography.
The commercial will address his record as governor, but aides said they will focus more on "where he intends to go than where he's been."
The sources would not disclose the size of the buy, calling it only "an aggressive advertising campaign."
Iowa will hold its high-profile caucuses on January 24 and New Hampshire will hold its first-in-the-nation presidential primary on February. Traditionally, Iowa is the first state to hold caucuses but Louisiana Republicans have moved up the dates of their caucuses to January 15. However, major candidates like Bush have not campaigned in the state.
Bush's third-quarter Federal Elections Commission report disclosed a $600,000 pre-paid advertising buy on one New Hampshire station alone. Bush has set a record pace in fund-raising for a presidential campaign, having raised more than $57 million so far, easily outdistancing other Republican and Democratic candidates.
Other Republican candidates have aired some television commercials, including millionaire publisher Steve Forbes and former Tennessee Gov. Lamar Alexander, who has dropped out of the race.
Vice President Al Gore ran the Democratic campaign's first commercial last week, criticizing Senate Republicans for rejecting the Comprehensive Nuclear Test Ban Treaty.