ad info

CNN.com
 MAIN PAGE
 WORLD
 ASIANOW
 U.S.
 U.S. LOCAL
 ALLPOLITICS
  TIME
  analysis
  community
 WEATHER
 BUSINESS
 SPORTS
 TECHNOLOGY
 NATURE
 ENTERTAINMENT
 BOOKS
 TRAVEL
 FOOD
 HEALTH
 STYLE
 IN-DEPTH

 custom news
 Headline News brief
 daily almanac
 CNN networks
 on-air transcripts
 news quiz

 CNN WEB SITES:
CNN Websites
 TIME INC. SITES:
 MORE SERVICES:
 video on demand
 video archive
 audio on demand
 news email services
 free email accounts
 desktop headlines
 pointcast
 pagenet

 DISCUSSION:
 message boards
 chat
 feedback

 SITE GUIDES:
 help
 contents
 search

 FASTER ACCESS:
 europe
 japan

 WEB SERVICES:
 TIME on politics Congressional Quarterly CNN/AllPolitics CNN/AllPolitics - Storypage, with TIME and Congressional Quarterly

Forbes to launch second wave of presidential ad campaign

July 14, 1999
Web posted at: 5:43 p.m. EDT (2143 GMT)

WASHINGTON (AllPolitics, July 14) -- GOP presidential candidate Steve Forbes will launch the second phase of what will be a $10 million summer advertising strategy within the next two weeks, according to his campaign.

The campaign will release two types of ads, both biographical and issue-oriented, to pursue what communications director Greg Mueller calls a "two-tier media strategy."

RELATED VIDEO
QuickTime movie from the first Forbes' campaign ads run in June.

 30 sec. / 3 MB QuickTime
 12 sec. / 1.2 MB QuickTime

The ad buy will be about $2 million, with ads running in key primary states such as New Hampshire, Iowa, California and Arizona as well as on national cable television.

Unlike most other candidates in the field, multimillionaire Forbes has the resources to finance a major television buy.

The leading candidate in the field, Texas Gov. George W. Bush, has raised more than $36 million but has yet to launch an ad campaign.

The Forbes biographical ads will introduce him to voters as a family-man and father of five daughters, an introduction that critics say was never made in 1996.

The issue-oriented ads will be designed to highlight Forbes' conservative agenda and implicitly position Bush to the left of the party. While the ads will not directly compare Forbes to any candidates, they will highlight his positions on issues where Bush has taken or is likely to take a less conservative position.

Mueller says the campaign is finalizing the ads now, and could release them as early as next week.

The campaign's first ad buy began in June and those ads -- on Social Security and taxes -- are still on the air. The campaign will run ads throughout the whole summer.


RELATED STORIES

Political play of the week: Forbes new ads (6-4-99)


CAMPAIGN 2000

New Hampshire sets February 1 primary date (9-28-99)

Arizona governor endorses Bush over McCain (9-28-99)

Bradley unveils $65 billion plan for universal health care (9-28-99)

Gore receives endorsements of Shaquille O'Neal and Bill Cosby (9-28-99)

MORE HEADLINES


FOLLOW THE MONEY

How much money have the candidates raised? Here are their quarterly reports to the Federal Election Commission.


VIDEO

McCain officially announces Presidential candidacy (9-28-99) video Windows Media: 28K | 80K

VIDEO ARCHIVE


TIME THIS WEEK

The art of being Bradley

How Gore's campaign went off the rails


'TOONS
On the wrong track

Bob Lang: On the wrong track (9-28-99) more

Mike Luckovich: "There's a whine in the air" (9-22-99) more


MESSAGE BOARD

Democratic Presidential Primary

GOP Presidential Primary

Third Party Candidates



MORE STORIES:

Wednesday, July 14, 1999

Search CNN/AllPolitics
          Enter keyword(s)       go    help





© 1999 Cable News Network, Inc. All Rights Reserved.
Terms under which this service is provided to you.
Read our privacy guidelines.
Who we are.