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Invasion Of Privacy

Time cover

Protect Yourself

  • Just say no to telemarketers If you don't want to get an unlisted telephone number (cost: $1.50 a month), practice the mantra "I don't take phone solicitations." Once you buy, you're put on a chump list that's sold to other marketers.

  • Consider removing your name from many direct-mail and telemarketing lists

    Write to:

    Direct Marketing Association Mail/Telephone Preference Service
    P.O. Box 9008 (mail)
    or
    P.O. Box 9014 (phone)
    Farmingdale, NY 11735

  • Pay cash whenever possible The less you put on your credit cards, the fewer details anyone has about your buying habits.

  • Be wary about buying mail order Many mail-order companies sell their customer lists. So call the company to check its procedures (unless you like catalogs).

  • Give your Social Security number only when required by law Many organizations, from school to work, use it as your ID number. Resist them. (Experts say it often helps if you can tell someone in authority about your concerns.)

  • Think twice before filling out warranty cards or entering sweepstakes These are data mines for marketers. Besides, most products are guaranteed by your sales receipt. And have you ever won anything in a sweepstakes?

  • Be careful when using "free blood-pressure clinics" Typically, your data will be used by marketers and pharmaceutical companies.

  • Avoid leaving footprints on the Net You're being watched even as you browse. And search engines index your postings to public forums such as Usenet by your name.





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