(CNN)At first glance, it looks like any other email touting travel deals.
In this case, it was a bus company offering its services to students of the University of Illinois at Urbana-Champaign. It listed several "perks": fast boarding, no baggage fees, and refundable tickets.
But it was item No. 7 that stunned students and forced the company, Suburban Express, to apologize.
It said: "You won't feel like you're in China when you're on our buses."
"These types of racist and bigoted statements attacking any members of our community deserve nothing but condemnation from all of us," the university said in a strongly worded statement.
The bus company runs shuttles from several colleges to the Chicago area.
It sent the ad on Saturday via email to publicize routes it was offering for the winter holidays.
A short time later, Suburban sent a second email it titled "Apology" -- but the message didn't sound apologetic.
The email said that because the university is a public school, it should be "providing high-quality, affordable education to the citizens of Illinois."
The statement also said the original remark was made "based on the fact that our competitor mostly handles Chinese international students." It didn't name the competitor.
The statement ended with, "In any event, we did not intent to offend half the planet."
The Asian Pacific American Coalition called the emails "dehumanizing and disgusting to our Asian classmates and friends" and stated the group did not accept Suburban Express' "racist non-apology."
CNN reached out to Suburban Express for comment and is waiting to hear back.