- Recently, Uber CEO Travis Kalanick came under fire for his outburst at one of his drivers
- Martha Pease: Kalanick must tread carefully, since these days consumers have the power to make or break a brand
Martha Pease advises Fortune 100 companies and business leaders on corporate strategy, marketing and growth. She is a Director at the Boston Consulting Group and the co-author of the book "Think Round." Follow her on Twitter: @Martha_Pease. The views expressed in this commentary are her own.
(CNN)In American business, it has long been argued that crime doesn't pay, but bad behavior often does. That may be changing -- and fast. Just ask Travis Kalanick, CEO of Uber, who The New York Times recently described as a businessman willing to win at any cost.