- Kara Alaimo: Firm said it was taking full responsibility for wrong envelope at Oscars
- She says decision to name responsible employee publicly was attempt to shift blame
Kara Alaimo, an assistant professor of public relations at Hofstra University, is the author of "Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication." She was spokeswoman for international affairs in the Treasury Department during the Obama administration. Follow her on Twitter @karaalaimo. The opinions expressed in this commentary are hers.
(CNN)On Monday night, PricewaterhouseCoopers released a statement claiming to take "full responsibility" for Sunday evening's Oscar screw-up in which a staffer gave the wrong envelope to Warren Beatty and Faye Dunaway, who falsely announced that "La La Land" had won the Academy Award for best picture. But that isn't exactly what PricewaterhouseCoopers was doing.