- Mark Borkowski: Many will hope to cash in on being Trump's enemy if his ratings sink lower
- Trump seems unaware that by tweeting his ire he's giving foes a fantastic platform, he says
Mark Borkowski is a publicist, author and agency head. He has promoted Cirque du Soleil, Prince, Michael Jackson, Iron Maiden and Led Zeppelin and advised brands, including Vodafone, Selfridges and Mercedes-Benz. Follow him on Twitter @markborkowski. The opinions in this article belong to the author.
(CNN)Donald Trump may have only been in office for three weeks, but he's already started to work his entrepreneurial magic.