- Timothy Calkins: Nordstrom won't be alone dropping Ivanka; most retailers want to stay away from politics
- With White House 'counseling' Conway after her plug for Ivanka's line, situation even more fraught for Trump brands
Timothy Calkins is clinical professor of marketing at Northwestern University's Kellogg School of Management and the author of "Defending Your Brand: How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks." The views expressed here are his.
(CNN)Donald Trump is taking a battering from all sides. He has started his term with historically low approval ratings, and the first few weeks of his administration have brought controversy and chaos. Late night talk show hosts are attacking his new administration with jokes that are both funny and pointed. Not all of the humor is good natured; some of it is sarcastic and biting. Political leaders around the world are pushing back against some of his policies, and Americans are protesting them in the streets.