- James Lynch: To deal with the White House press corps, Sean Spicer should follow the lead of the taciturn, no-nonsense Bill Belichik
- He says press secretary must be able to play defense and stonewall when necessary. No does that better than the Patriot's coach
James Lynch is a consultant with Ari Fleischer Communications, a public relations company serving sports and corporate clients. He previously served on John McCain's 2008 presidential campaign as a war room manager. Follow him on Twitter. The opinions expressed in this commentary are solely those of the author.
(CNN)On Friday, Sean Spicer will become the 30th White House Press Secretary. If Spicer wants to be successful, he might take a tip from his favorite football coach—especially if that coach is six-time Super Bowl champion coach—Bill Belichick. When it comes to handling the press, no one does it better than Coach Belichik.