New Chargers logo: Electric, or shockingly bad?

The San Diego Chargers unveiled a new look for the team's move to Los Angeles.

Story highlights

  • San Diego Chargers announce move to LA and new logo
  • Team's new look was quickly mocked on Twitter

(CNN)The San Diego Chargers are moving up the coast to Los Angeles next season, but it looks like the lightning bolt that's been on players' helmets since 1960 isn't going with them.

Team Chairman Dean Spanos announced the move on Thursday and unveiled the team's new logo: the letters "LA" in white on a dark blue background.
Sportswriter Chris Brown tweeted that the new look reminded him of team's original logo before they joined the NFL.
    Some fans thought it was an homage to (or blatant ripoff of) the Los Angeles Dodgers baseball team.
    The reaction got worse from there, with homemade designs that spelled "Lazy," "Lame" and "Lol" circulating on social media.
    The logo is slightly reminiscent of comic-book speedster the Flash, but a few tweaks make it much more pedestrian.
    And the new look won't be popular with unhappy NFL fans in San Diego, who have been dumping jerseys and other merchandise on the ground outside the Chargers' headquarters.
    An NFL spokeswoman told CNN that the league has not approved the new logo and is working with the Chargers on the design.