- John McTernan: Winning in the dominant medium of the time is the key to victory
- Donald Trump found the right medium to communicate through, he says
John McTernan is a former speechwriter for ex-British Prime Minister Tony Blair and ex-communications director to former Australian Prime Minister Julia Gillard. The opinions expressed in this commentary are his.
(CNN)Why does he keep on doing it? Why does Donald Trump keep on tweeting?
What is going on?
• Rule 2 is change their passwords -- and don't let them know it.
• Rule 3 is if in doubt, refer to Rule 1.