- The campaign is a jab at Pence's controversial history on women's reproductive rights
- More than $25,000 has come through Planned Parenthood's Indiana and Kentucky office since the election
They're sending donations to Planned Parenthood in the name of Vice President-elect Mike Pence, who has called for cutting off federal funds to the organization
and -- as governor of Indiana -- imposed tougher restrictions on abortion for women in his state.
Pence's controversies have often paled in comparison to those of his running mate, but many people unhappy with the election results have made an effort to include him in their protests nonetheless.
Bethany Cosentino of the band Best Coast was one of the first to bring wide attention to the campaign. Soon after, other celebrities such as Amy Schumer and Amber Tamblyn followed suit.
Donations to Planned Parenthood have begun to swell, with many on social media donating and voicing their approval.
Even if it meant digging deep for funds.
Planned Parenthood even took note, thanking supporters for their donations in Pence's name.
In a news release sent out on Tuesday, Planned Parenthood of Indiana and Kentucky said that the office has seen more than $25,000 from nearly 1,400 donations come through since Election Day.
According to Ali Slocum, PPINK's Communications Director, it's looking like "almost 90 percent" of the donations have been made under Pence's name.
She said that Pence will receive notifications of the donations made to PPINK in his honor at his office in the Indiana Statehouse.
CNN calls to Pence's office were not immediately returned.