"I think Snapchat is sort of the easy answer," Bozek told CNN's "Party People" podcast hosts Kevin Madden and Mary Katherine Ham in a recent interview. "But I think a more policy-driven answer has to be talking about the issues that they care about, which I think No. 1 would be student loans."
Bozek's organization aims at keeping as many US Senate seats in Republican hands as possible.
The NRSC has its work cut out for them this fall: Democrats need to pick up four Senate seats this election cycle to regain control of the chamber (by splitting it 50-50) if Democratic nominee Hillary Clinton claims the White House, five if Republican Donald Trump wins the general election. Analysts point to as many as eight seats in varying degrees of contention -- most held now by Republicans -- putting the GOP on the defensive.
Bozek cited Iowa Republican Sen. Chuck Grassley, who is up for re-election this year, as a politician whose style in using social media resonates with his younger constituents.
"Even our older members can adopt some of these new technologies and reach those younger voters and make a connection to them," Bozek said, saying Grassley's voice on Twitter and elsewhere is "authentic" and offers followers a behind-the-scenes look at senator's daily life.
Grassley, 83, is perhaps best known for tweeting his experience
hitting a deer with his campaign vehicle in 2012.
While focusing on issues is a key recommendation from Bozek, she also said the platform for the Republican message is important. Bozek said the NRSC encourages their campaigns to spend at least 30-40% of their paid advertising budget on digital -- citing on-demand video advertising, Pandora, Hulu and Snapchat as platforms beyond traditional broadcast advertising worth targeting.
"You really need a healthy mix of it all," Bozek said. "Gone are the days where you can just put up a thousand points on broadcast and think that your message is going to saturate."
To hear Bozek's thoughts on the Republican presidential nominee, ticket-splitting and the most inspiring thing she's seen this election cycle, listen to "Party People," a new podcast where a pair of conservative CNN contributors talk to influential voices about the future of conservative politics and the Republican party.
Get CNN's "Party People" podcast at CNN