- Around 10% of voters in all party affiliations can be swayed, according to Peter Daboll
- This group, known as "swayables," has the power to affect outcome of an election
Peter Daboll is the CEO of Ace Metrix, an advertising analytics company. The opinions expressed in this commentary are solely those of the author.
(CNN)All eyes in the tightly contested US presidential election are on the undecided voter. But what exactly does an "undecided" voter in 2016 look like?