The rapper/designer unveiled his Yeezy Season 4 collection outdoors in New York City as part of New York Fashion Week, and it was sweltering.
West staged the show at the Franklin D. Roosevelt Four Freedoms Park on Roosevelt Island and also streamed it on Tidal. Attendees reportedly waited hours in the sun and humidity Wednesday afternoon for it to begin.
There were reports of fainting and some of the models looked to be visibly withered.
Once the show kicked off there was plenty to see, including nude body suits and models struggling to walk in their heels. Images of women wobbling down the runway were widely mocked on social media.
Kanye's sister-in-law, Kylie Jenner, was in attendance with her rapper boyfriend Tyga (whom West just signed to his label) and offered an explanation for one of the models' shaky walk.
"Her heel broke," Jenner tweeted. "It's not her fault."
For many, the whole event was less than haute.
And the actual fashions? The Hollywood Reporter's senior fashion editor, Booth Moore, actually found them to be not that bad -- once things finally got underway.
"Eventually, a proper runway show began, featuring covetable street wear staples, including oversized bombers, camo flak jackets, slouchy sweat shorts and tube dresses," Moore wrote in her review for Pret-a-Reporter.
"The only mystery? The surprising lack of sneakers, considering they are Yeezy's bread-and-butter."