- The UK now requires cigarette packs to be stripped of brightly colored branding
- Public reportedly associates Pantone 448C with "dirty," "tar" and "death," market researchers say
(CNN)Can the sight of a greenish-brown color really be enough to deter smokers from reaching for their next pack of cigarettes?
Deterring bathroom breaks
Is Pantone 448C really that bad?
Color in advertising
Red: Strength, energy, passion
Blue: Focus, loyalty, calmness
Yellow: Ego, optimism, openness
Green: Balance, youth, eco-friendly
Purple: Luxury, femininity, glamour
Sources: Angela Wright, Carolyn Mair