Stephen Curry has re-invented sports marketing, with a crossover appeal on par with the likes of Taylor Swift and Jimmy Fallon. He even has a stake in the sports apparel company Under Armour. But who is in the running to be the next Curry?
Dennis Schroder of the Atlanta Hawks is set to take over starting duties at point guard next season -- either in Atlanta or elsewhere.
Schroder -- who is also a member of Germany's national team -- exudes a lot of attitude on the court, which could translate to big marketing dollars if his play continues to evolve. He is half Gambian from his mother's side.
Rookie Justise Winslow has become a key player on the Miami Heat's rotation, while tasked to guard some of the NBA's biggest stars. He has over half a million Instagram followers and is known for his progressive fashion sense.
Winslow (left), is currently a bench player but has logged heavy minutes in the Heat's playoff run. He is pictured sitting with injured Heat star Chris Bosh (center) and veteran Udonis Haslem.
Aaron Gordon of the Orlando Magic came in second in a highly contested NBA Slam Dunk competition last February. His pictured dunk would have landed him a bronze medal in high jumping at the 2012 Olympics, according to ESPN.
Aaron Gordon took over starting power forward duties for the Magic around the All-Star break and is set to have a breakout season in his next campaign.
Giannis Antetokounmpo of the Milwaukee Bucks -- AKA "The Greek Freak" -- is one of the most exciting players in the NBA and a multi-linguist. He was born in Greece to Nigerian parents.
Antetokounmpo is a fierce dunker, and is set to join the NBA's scoring leaders in the coming seasons.
The likely No. 1 pick in the NBA Draft, Ben Simmons has all the tools to be an NBA star, both on and off the court.