- Michael D'Antonio: The "True Trump" is not "presidential" but is driven by ratings
- He says the man he interviewed for biography is always playing a role
Michael D'Antonio is the author of the new book "Never Enough: Donald Trump and the Pursuit of Success" (St. Martin's Press). The opinions expressed in this commentary are his.
(CNN)A good salesman believes in his product. His faith -- in a better vacuum cleaner, automobile or set of kitchen knives -- will drive his commissions. A super salesman, however, doesn't need to represent a top-flight company with a solid reputation. He may prefer to offer quality goods, but this part of the deal isn't essential, because what he is really selling his customers is himself.