The secrets of enduring design? Italian kitchenware masters Alessi reveal all

Story highlights

  • Alessi products are staples of must-have kitchenware design
  • Company president Alberto Alessi reveals his secrets of good design

This story is part of our new Style Italia series exploring the past, present and future of Italian design.

Omegna, Italy (CNN)Whether its a stainless steel Moka coffeepot that prepares your morning brew, or a smiling corkscrew woman that releases your evening wine, there's a good chance an Alessi product has a place in your daily routine.

Founded by Giovanni Alessi in 1921, the Italian design house has been churning out everyday products with an extraordinary twist for decades.
Though Alessi began as a wood and metal workshop, the company has evolved through the needs and trends of the passing years, and collaborated with leading designers to produce housewares that add a touch of art and poetry to homes around the world.
    In the video above Alberto Alessi, Giovanni's grandson and Alessi's current president, shares his secrets for enduring design.