- A UK health group is urging more research on the effect of "activity equivalent" labels on food
- These labels would tell consumers the number of minutes they would have to exercise to burn off the calories in the food
- Experts worry that these labels will not lead to people to exercise more and could backfire
(CNN)Imagine you're choosing between two different boxes of cookies at the grocery store. One has a label informing you that you could burn off the calories in a serving by jogging for 10 minutes, while the label on the other box says you would have to jog for 20 minutes. Would that help you decide which cookie to buy?