Flanked by wines, (raw) steaks and bottled "natural spring water," the Republican front-runner launched into a lengthy defense of his assorted branded product lines.
"We sell water and we have water, and it's a very successful water company," Trump said, dismissing a mocking comment last week from Mitt Romney. "It's a private little water company and I supply the water for all my places and it's very good."
"We have 'Trump Steaks,'" he continued, pointing out beef that -- given the venture was discontinued years ago -- was unlikely to have been cut from the same stock as the original line.
Trump then grabbed for and waved around an issue of what he described as his magazine -- which folded in 2009 -- again taunting Romney, saying "it goes to all of my clubs, I've had it for many years."
Later, he cited Romney's "viciousness" as "one of the reasons I brought the wine out and the water out and the steak out, and more wine and more water, and I told you about Trump University, where -- we're going to win that case, that's going to be an easy case to win -- everybody signed a document."
"You have to do what's right," Trump said, explaining why he refused to settle pending lawsuits against his defunct for-profit education venture, "and believe it or not, I'm a very highly principled person. If you live by principle, you're going to do very well."
For the friendly guests invited into the Election Night venue: servers walking around with champagne and wine glasses, along with a table stocked with cheese, charcuterie, fruit and cookies.
There was also a "step and repeat," the kind of banner backdrop typically seen behind movie stars on a red carpet. This one, of course, featured Trump branding.
The wine -- including bottles of rosé, Blanc de Blanc, chardonnay and a Meritage red -- is all featured online at the Trump Winery website.