The Los Angeles Memorial Coliseum was the site of the first-ever Super Bowl. The game, played on January 15, 1967, pitted the NFL champion Green Bay Packers against the AFL champion Kansas City Chiefs. The rival leagues merged a few years later.
CBS commentator Frank Gifford works on the field before the game. The game was televised by both CBS and NBC. CBS held the rights to NFL games, while NBC had the rights to AFL games.
Chiefs center Jon Gilliam -- across from Packers tackle Bob Skoronski -- watches the pregame coin toss.
Chiefs running back Mike Garrett runs onto the field during pregame introductions.
Packers fullback Jim Taylor (No. 31) leads a group of teammates out of a tunnel before the game. Behind him is quarterback Bart Starr (No. 15). Both are now in the Pro Football Hall of Fame.
Herb Adderley (No. 26) returns a kickoff during the game. Adderley, a Hall of Fame cornerback, played nine seasons with the Packers.
Running back Elijah Pitts carries the ball for the Packers. He scored two touchdowns in the game, which the Packers won 35-10.
The CBS Sports team works in the press box during the game.
Cheerleaders perform during the game.
Photographers and cameramen work from the sideline.
Chiefs head coach Hank Stram covers his face on the sideline. While this game did not go in his favor, he would be back three years later to win Super Bowl IV.
Dawson, like Stram, was a future Hall of Famer. He came back to win MVP in Super Bowl IV.
Packers fans cheer their team from the stands.
NFL commissioner Pete Rozelle, left, presents the championship trophy to Packers head coach Vince Lombardi after the game. The trophy was renamed the Vince Lombardi Trophy after the coach's death in 1970.