Ru(bae)o: Campaign offers 'Rubio is bae' T-shirt

Story highlights

  • Marco Rubio's campaign recently has been selling a bright blue T-shirt emblazoned with the Florida senator's smiling face above a millennial-friendly spelling of his last name: "Ru(bae)o"
  • The unusual spelling of Rubio is a reference to 2015 buzzword "bae"

(CNN)Just call him Marco Ru(bae)o.

Marco Rubio's campaign recently has been selling a bright blue T-shirt emblazoned with the Florida senator's smiling face above a millennial-friendly spelling of his last name: "Ru(bae)o."
The unusual spelling of Rubio is a reference to 2015 buzzword "bae," a trendy term of affection, and in keeping with Rubio's efforts to capitalize on his relative youth to appeal to younger voters.
Available at the Rubio campaign store for $30, the item is listed as "Marco Rubio is bae T-shirt." Bumper stickers with the spelling are also on sale for $5.
The "Ru(bae)o" shirt isn't the first time the Florida senator has made waves with clever campaign swag. His store sells $45 "Marco Polos" -- polo shirts with a Rubio label on the chest -- and, in a nod to his notorious difficulty staying hydrated during speeches, offers a $30 Rubio water bottle with the catchphrase, "Water great nation."