(CNN)Ivanka Trump is going to bat for her dad's presidential campaign, saying he is "deeply grounded in tradition" and touting his deal-making abilities in a new radio ad running in Iowa and New Hampshire.
Ivanka Trump cuts radio ad for dad
The famous daughter of the real estate mogul, and an executive vice president at Trump's organization, offers a striking contrast with the harsh rhetoric of her father in the radio spot, speaking calmly over soft piano music about the parental wisdom he provided her as a child and praising his leadership.
"When I was a young girl, my father Donald Trump always told me that I could do anything that I set my mind to if I coupled vision with determination and hard work," Trump says. "He meant it."
Trump describes her father as "a man who is deeply grounded in tradition," a pitch aimed at social conservatives, and adds "he raised my siblings and me to work hard."
Trump also references her father's business record, saying he's "achieved success at the highest level across multiple industries."
"Countless times, I've watched my dad make deals that seemed impossible to get done," she continues, repeating a theme central to Trump's White House bid. "As president, my father will keep his word. He'll never quit fighting for this country of its future."
And adding another campaign refrain, Trump closes, "He will make America great again."