- David Bowie was one of the first rockers to introduce theatricality to performance
- John Covach: The key to Bowie's career success was his constant reinvention
John Covach is director of the University of Rochester's Institute for Popular Music and professor of music at both Rochester and the Eastman School of Music. He is the author of "What's That Sound? An Introduction to Rock and Its History" and maintains an active career as a performing and recording musician. The opinions expressed in this commentary are solely those of the author.
(CNN)Music historians will remember David Bowie as among the first rockers to introduce theatricality to rock performance. He was not alone in doing this in the early 1970s; Alice Cooper and Peter Gabriel were also donning makeup and costumes as a part of the live act, and Jim Morrison and even Screaming Lord Sutch had adopted stage personas in the 1960s, not to mention Sgt. Pepper's Lonely Hearts Club Band.