- Martha Pease: Donald Trump's leadership harks back to a vanishing breed of charismatic CEOs
- Research finds that the take-no-prisoners CEOs actually may accomplish less than cooler, calmer leaders, she says
Martha Pease is CEO of DemandWerks, a firm that advises companies on marketing strategy, and co-author of the book "Think Round." Follow her on Twitter: @Martha_Pease. The opinions expressed in this commentary are hers.
(CNN)For months, Donald Trump's success as a campaigner has perplexed most observers (including me). How could he defy gravity so long? But the longer his success in the polls goes on, the more it appears we are watching him through the wrong lens. Instead of looking at him as a politician, we should see him in the role he knows best: Celebrity CEO.