Reese's tries -- and fails -- to make tree-shaped peanut butter cups

Can you spot the Christmas tree in this photo?

Story highlights

  • Consumers are comparing Reese's Peanut Butter Christmas Trees to "turds"
  • The company is apologizing to consumers one tweet at a time

(CNN)Sometimes, it's best to stick with the classics.

The makers of Reese's Peanut Butter Cups have no trouble persuading people to stuff their faces with chocolate-covered treats in circular form (or as pieces). Why bother, then, shaping those delicious morsels into Christmas trees -- at the risk of failing miserably?
Maybe time will show it to be a shrewd marketing move; in the meantime, the confectioner's alleged Peanut Butter Trees are drawing comparisons to "turds," turning them into a subject of social media ridicule.
    The company is apologizing one tweet at a time to consumers who are sharing images of misshapen candy trees with mocking comments.
    "What part of this looks like a Christmas tree?" one person asked.
    "#christmastree more like #christmasturd," said another.
    Reese's, which is owned by The Hershey Company, has a history of making seasonal candy, from Peanut Butter Eggs to Peanut Butter Pumpkins, with similar results. Consumers shared images with similar complaints over so-called Peanut Butter Pumpkins.
    Admins of Reese's Twitter account responded with a similar line, along with a link to its customer feedback form: "We're sorry to hear your REESE'S Peanut Butter Pumpkin is less than perfect. Please send us a note."
    As one consumer noted, regardless of their shape people will eat them. #ItsStillReeses.