At least 21 people were killed in the attack in which an al Qaeda-affiliated group is taking partial responsibility.
"These people started shooting. They were shooting at everybody without asking a single question. They were shooting at anything that moved," Tamba Couye said of the attack at the Radisson Blu Hotel in Bamako.
One man did yell "Allahu akbar," said Couye, who was working in the restaurant where breakfast was underway. The attackers sounded like they were from northern Mali, he told "Erin Burnett OutFront."
Couye said an attacker chased him from the hotel but he came back later to help because his instincts told him he needed to do so to save lives.
Dozens of people were trapped in the building for hours, officials in the West African nation said, before Malian and U.N. security forces launched a counterattack and rushed guests away.
Olivier Salgado, a spokesman for the United Nations peacekeeping mission in Mali, put the death toll at 21.
At least six people injured in the attack have been hospitalized, Health Minister Marie Madeleine Togo told state broadcaster ORTM.
Al Mourabitoun, an Islamist militant group, claimed it was jointly responsible for the attack, according to Mauritanian news agency Al Akhbar. The group announced it carried out the attack with al Qaeda in the Islamic Maghreb (AQIM), the news agency reported.
Al Mourabitoun said the attack was carried out in retaliation for government aggression in northern Mali, Al Akhbar reported. The group also demanded the release of prisoners in France.
Algerian jihadist and the leader of the group, Mokhtar Belmokhtar, is "probably" behind the attack, French Defense Minister Jean-Yves Le Drian said in an interview on France's TF1, but the French are not "entirely sure."
Belmokhtar was the target of a June U.S. airstrike in Libya. Libyan officials said he had been killed but U.S. officials never confirmed his death publicly.
Hotel was hosting peace negotiators
The assault began about 7 a.m., when two or three attackers with AK-47 rifles exited at least one vehicle with diplomatic plates and entered the hotel with guns firing, Salgado said.
The attack, Salgado said, came as the hotel hosted diplomatic delegations working on a peace process in the landlocked country, a former French colony that has been battling Islamist extremists with the help of U.N. and French forces.
The Radisson chain said that as many as 170 people -- 140 guests and 30 employees -- had been there as the attack began.
Malian soldiers and U.N. troops had the hotel surrounded, a journalist for ORTM told CNN from the scene. Two security personnel were injured, Security Minister Salif Traore said on ORTM.
"We're still hearing erratic gunfire," journalist Katarina Hoije told CNN from near the scene Friday afternoon.
No group immediately claimed responsibility for the attack.
The Radisson Blu Hotel is in an upscale neighborhood outside the center of Bamako, rising high above the dusty streets and surrounding houses. With 190 rooms and suites, it is known as a hub for international guests such as diplomats and businesspeople, and it is a 15-minute drive from Bamako-Senou International Airport.
, head of the U.N. mission in Mali, said the diplomats' meetings, which began Thursday, were a possible reason for the attack.
"I think this attack has been perpetrated by negative forces, terrorists, who do not want to see peace in Mali," Hamdi said.
U.S. President Barack Obama said Saturday that the United States is still accounting for Americans who may have been inside the hotel.
Speaking in Malaysia, Obama said that thanks to the swift action of Malian and other security forces, lives were saved. He said the victims were "innocent people who had everything to live for."
Mali's struggle for stability
The hotel attack, and the diplomats' meeting, came in a country that has struggled with Islamist extremists, especially since 2012.
Taking advantage of a chaotic situation after a military coup in March 2012, Islamist extremists with links to al Qaeda carved out a large portion of northern Mali for themselves. When the militants tried to push into the south, France, at the Malian government's request, sent thousands of troops in 2013.
The ground and air campaign sent Islamist fighters who had seized the northern region fleeing into the vast desert. The United Nations then established a peacekeeping mission in Mali that year, hoping to keep the government secure enough to continue a peace process.
Though military pressure largely drove Islamist militants from cities, they have regrouped in the desert areas, said J. Peter Pham, director of the Africa Center at the Washington-based Atlantic Council.
"Unfortunately, this (hotel) is a likely target" because it is popular with international guests such as U.N. workers, Pham said.
France sends paramilitary group
France said it dispatched to Mali an elite paramilitary group trained in hostage rescue and counterterrorism operations. President Francois Hollande
, speaking to reporters in Paris, pledged to provide "necessary support" to help Mali resolve the situation.
U.S. special operations forces were helping "move civilians to secured locations as Malian forces clear the hotel of hostile gunmen," said Lt. Cmdr. Anthony Falvo, a spokesman for U.S. Africa Command.
The attack comes just a day after Hollande praised his troops for successfully fighting Islamists in the former French colony. It also comes a week after France suffered its own high-profile terror attack: Shootings and suicide bombings, claimed by the terror group ISIS, that killed 130 people in and near Paris
'I saw ... bullets'
Michael Skapoullis, who lives near the Radisson Blu, told CNN he was using the hotel's gym Friday morning when he noticed fellow exercisers leaving. He hadn't heard anything because he was listening to music, but he decided to follow.
He walked to a door leading to the hotel lobby, and that's when he saw something was wrong.
"When I opened the door, I saw, on the floor, bullets," Skapoullis said. "So I gently closed the door, and ... I went back into the gym" and eventually left the complex.
Another man who'd been in the hotel told ORTM that he heard gunshots that he initially thought were fireworks.
"Then we heard the hotel alarm. ... I walked out into the hallway, and I saw a lot of smoke," said the man, whom ORTM didn't name. "Then I went back into my room to stay there.
"Later, the Malian forces came to get us. ... Thank God we are now healthy and safe."
Diplomats, airline employees were at hotel
As news of the attack spread, media outlets and officials from a number of nations reported that some of their citizens were in the hotel or had been freed. A summary:
• One U.S. citizen was killed, a senior State Department official told CNN. "We express our deepest condolences to the family and friends of the deceased. ... Out of respect for the family, we have no further information at this time." Of Anita Datar, her brother Sanjeev Datar, said. "Everything she did in her life she did to help others -- as a mother, public health expert, daughter, sister and friend."
• "About a dozen" Americans were rescued, U.S. State Department spokesman John Kirby said.
• Geoffrey Dieudonne, an administrative counselor for Belgium's Parliament, died as a result of the attack, Parliament said. Details about his death weren't immediately clear; he was in Bamako as part of a three-day French-language convention.
• Three Chinese nationals were killed, the political counselor at the Chinese Embassy in Bamako told media in his country. State-run CCTV reported that four other Chinese guests were rescued.
• Seven Algerians, including six members of an Algerian diplomatic delegation, are safe after being trapped in the hotel, the state-run Algerie Presse Service reported. The Algerians were freed during a counterassault by U.N. and Malian forces.
• Twenty Indian nationals, working for a Dubai-based company and staying at the hotel long-term, were safely evacuated, Vikas Swarup, a spokesman for India's Ministry of External Affairs, said on Twitter.
• Twelve Air France crew members who were staying at the hotel were safely extracted, the airline tweeted. Air France has canceled all its flights to and from Bamako as a precaution, the airline said.
• Turkish Airlines said at seven of its employees were staying at the hotel, and all had been freed by the afternoon.
• Two German nationals were able to leave the hotel, Germany's Foreign Office said.
Friday's attack comes about three months after 12 people, including five Malian soldiers, were killed in a hostage situation
and ensuing battle at a hotel in Sevare in central Mali in August.
The soldiers stormed the hotel to end a daylong siege that started when gunmen raided the hotel after attacking a military site nearby, witnesses said.
At the time, the Malian army said the attackers were affiliated with the Macina Liberation Movement. Human Rights Watch has described the group as Islamists who commit "serious abuses in the course of military operations against Mali's security forces."