- Alibaba's group-buying site ran a three-day sperm donation drive
- More than 22,000 men signed up to donate sperm
- Chinese sperm banks have experienced shortages, resorting to Weibo to ask for donations
For three days, the group's bulk-buying arm Juhuasuan
solicited sperm donations
, paying men between 3,000 to 5,000 yuan ($480 to $800) to donate.
Users went onto the site to make appointments at various sperm banks across the country, requiring them to make a deposit within three months after passing a physical check-up.
The three-day drive resulted in more than 22,000 sign-ups, the company said.
"The purpose of the promotional campaign is to raise awareness of sperm banks in China and make it easier for them to reach potential donors," an Alibaba statement said.
Chinese sperm banks have experienced shortages due to cultural shyness around sex according to state media
, even resorting to requesting sperm donations over microblogging site Weibo.
A quarter of the registered sperm donors came from Shanghai, Alibaba said, while the rest came from across the country including Beijing, Guangdong, Sichuan, Shaanxi, Jiangxi, and Guangxi.