- A new version of Bubble Wrap will no longer pop
- Sealed Air will continue to make the traditional version
, the company that created the material in 1960, introduced a version that will no longer pop, according to the Wall Street Journal
. Instead, air will shift in columns of bubbles.
The new design comes in sheets, allowing more to be stored and shipped at one time -- yes, packages of Bubble Wrap are shipped (perhaps insulated by packing peanuts). Companies using the new product will inflate the sheets using a custom pump provided by Sealed Air.
Sealed Air quelled pop-lovers' concerns, tweeting that it will continue to make the traditional version. Other packaging companies produce similar products as well.
That didn't stop the Internet from taking the announcement as a sign of doomsday.
If there is one thing that made us all human, it is our love for bubble wrap. From toddlers to seniors alike, the product made hugs better
and provided endless possibilities for fun
. There's even a Bubble Wrap Appreciation Day
Again, the traditional version will remain. But if that goes away, there will always be the digital version