Clinton campaign embraces new 'Genius' technology

New York (CNN)Hillary Clinton is adding a new digital tool to her political campaign.

On Sunday, the campaign will announce that it will allow people to annotate and leave comments on the speech Clinton delivered to kick off her run for office at a rally in New York City on Saturday.
The tool will be powered by a platform called Genius, which was originally created in 2009 under the name Rap Genius as a way to let hip-hop fans comment and interpret rap lyrics online.
Last year the company changed its name to Genius as a way to expand beyond music lyrics and allow users to comment on news, books and other digital content.
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    Clinton campaign officials say they will promote the tool using social media platforms like Twitter and Facebook and will encourage supporters to contribute "reactions, comments and questions directly in response to Hillary's remarks from campaign events."
    So far, Clinton's campaign has embraced a slew of many of the most buzzed about digital applications, including Twitter, to publish messages in English and Spanish and Periscope, a mobile broadcast application. That's where Michelle Kwan, the two-time Olympic medalist figure skater who joined Clinton's campaign earlier this week, hosted a live broadcast from Saturday's rally.
    Clinton also released a Spotify playlist that included songs from artists like Katy Perry and Ariana Grande, posted photos and other media from the event on Instagram, Facebook, YouTube and Snapchat.