- Richard Branson and Paul Polman: Aim for net zero emissions by 2050
- Financial benefits to taking climate action clearer by the day, they say
Richard Branson is the founder of Virgin Group. Paul Polman is the CEO of Unilever. The views expressed are their own.
(CNN)Though the public rarely notices, businesses succeed because of their planning. To see what is happening now, while positioning yourself to make the most of the future, is ultimately the key to turning a profit. Indeed, more than having the start-up capital or the latest hit piece of technology, knowing what the future might bring is a critical component of success in business.