- New study shows that TV beer ads may lead to more binge drinking
- James Sargent: Parents should be wary of ads for alcoholic beverages
Dr. James D. Sargent is a pediatrician at the Children's Hospital at Dartmouth-Hitchcock in Lebanon, New Hampshire, and is the Scott M. and Lisa G. Stuart Professor of Pediatric Oncology at Geisel School of Medicine at Dartmouth College. Sargent is the recipient of the 2011 C. Everett Koop, MD, Courage Award from the Geisel School of Medicine at Dartmouth and the 2009 Special Achievement Award from the American Academy of Pediatrics for his work studying the effects of lead exposure in infants and children and the influence of media exposure on cigarette smoking on children and youth. The opinions expressed in this commentary are his.
(CNN)This Sunday, Super Bowl XLIX will be the biggest show in town with an audience likely to exceed 110 million viewers, many of them children. It's no secret that the ads are part of the entertainment. And the beer ads are likely to be among the most talked about on Monday morning, especially the Bud Light Pac-Man commercial released January 22 that links Bud Light with intensive partying and game playing.