Shortly after 12:10 a.m. ET, Facebook and Instagram went down, leaving millions of users around the world briefly unable to post selfies or humblebrag.
Visitors were greeted with a message that said, "Sorry, something went wrong." For others, the page wouldn't load.
The outage affected a large portion of the United States, according to downdetector.com
. Users across Asia, Australia and New Zealand also reported having trouble logging on.
"We're aware that many people are currently having trouble accessing Facebook and Instagram," Facebook spokeswoman Charlene Chian told CNN. "We're working to get things back to normal as quickly as possible."
But an hour is an eternity! Without Facebook, how are you supposed to know which friends are having birthdays? Without Instagram, are you supposed to just describe your dinner?
People quickly took to Twitter. And the outage quickly spawned a hashtag, #facebookdown.
It ran the gamut of emotions.
Some were funny:
Some were serious:
Some went old school:
Some made the most of it:
Some offered survival tips:
Some were ready for come-what-may:
And some got really creative, really fast:
About 52 minutes later, both sites were up and running. Facebook said the outage wasn't a third party attack but "instead occurred after we introduced a change that affected our configuration systems."
And all was right with the world!